One of the ‘need to read’ books on gamification. The book may seem average and simple, but it is nonetheless worth a read. For anyone serious in the gamification business it is a required read.<\/p>\n
The book provides a set of steps for starters into gamification under the premise that gamification should not have to cost the provider any money.<\/p>\n
While some of the advice given seems elementary it is still important to follow or at the very least be aware of, e.g. Barrier to entry.<\/p>\n
There are a few elements which seem rather American – and I don’t see a way to make this generally acceptable for any culture.<\/p>\n
There is – in my mind – no doubt that Gamification will influence our lives in the future. I can’t wait for it to be introduced at a political level.<\/p>\n
Gamebased marketing is not about sugaring marketing campaigns, it’s about making playable games first, then tie in the thing you want end users to do.<\/p>\n