Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-settings.php on line 512

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-settings.php on line 527

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-settings.php on line 534

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-settings.php on line 570

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/classes.php on line 1442

Strict Standards: Redefining already defined constructor for class wpdb in /var/www/serverdude.dk/public_html/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /var/www/serverdude.dk/public_html/wp-includes/cache.php on line 431

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-includes/query.php on line 61

Deprecated: Assigning the return value of new by reference is deprecated in /var/www/serverdude.dk/public_html/wp-includes/theme.php on line 1109

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /var/www/serverdude.dk/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /var/www/serverdude.dk/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /var/www/serverdude.dk/public_html/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /var/www/serverdude.dk/public_html/wp-includes/http.php on line 61
marts « 2011 « Serverdude

Archive for marts, 2011

Gamebased Marketing

lørdag, marts 12th, 2011

One of the ‘need to read’ books on gamification. The book may seem average and simple, but it is nonetheless worth a read. For anyone serious in the gamification business it is a required read.

The book provides a set of steps for starters into gamification under the premise that gamification should not have to cost the provider any money.

While some of the advice given seems elementary it is still important to follow or at the very least be aware of, e.g. Barrier to entry.

There are a few elements which seem rather American - and I don’t see a way to make this generally acceptable for any culture.

There is - in my mind - no doubt that Gamification will influence our lives in the future. I can’t wait for it to be introduced at a political level.

Gamebased marketing is not about sugaring marketing campaigns, it’s about making playable games first, then tie in the thing you want end users to do.